ぐっとくるショップカード。

こんにちは、印刷ものコンシェルジェ壬生スワンです。
今日は、新百合ヶ丘の洋菓子屋さん、
リリエンベルグさんのショップカードで
ぐっときます。
少し時代を感じても、その気品が落ちないのは、
フォント、ラインもオーソドックスなものを選んでいるからでしょう。
{68C1DDB1-66F9-43A9-9AB4-71B5369B0C11:01}

ショップカードを裏返してみますと、

{7BC726DD-AA87-4003-84B5-37BACB70F27E:01}

コリスが、ケーキを渡してる~~о(ж>▽<)y ☆

さて、中を拝見。
そして私はぐっときました。
ぐっとポイントその1)シンプル。
お客様に必要な情報だけ。
場所、連絡先、営業時間。
駐車場がないので、できるだけ公共交通機関できてほしい。
そしたら、地図は必須ですよね。

{CEC0549D-9D0C-40DE-AF7A-47C9D32CE088:01}

そして、完全ヤラレタ、

ぐっとポイント2)店主の一文。
{02B1FFE6-EEE5-4B5E-B1C4-41ECA7199B0A:01}

ノックダウンす。

まだ、私、お菓子食べてないけど、
もう美味しいです。
どうです、この、短い一文。
『私は、』
これがポイントですよ!
これだけで、横溝さんがどんな風に
仕事に向き合っているかが、ジュワーっとわかります。
責任感や信頼感、真っ直ぐさ、職人魂を感じ、
一気に横溝さんのファンになりました。
まだ、この時点でお菓子食べてませんが、
もうおかわりです。
気持ちを書き連ねることが、
よくないことではないのですが、
質(商品)で勝負する覚悟があるなら、
沢山、書く必要はないのです。
食べたら、わかりますから。
では、いただきまーす!
リリエンベルグさんのホームページ
手書きのイラスト、メッセージに世界観があふれてる。
ぜひホームページにある新聞ての、読んでみてください(°∀°)b 
★シャイなギリギリガールズへ
明日、まだ間に合うよ!
★シャイな貴女も今日からできる!根強いファンづくり公開対談式セミナー開催するよ!
2016-03-16 | Posted in ├ 紙の選び方186 Comments » 

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