ぐっとくるパッケージ。

こんにちは、印刷ものコンシェルジェ壬生スワンです。
最近、ぐっときたシリーズ。
こちら「東京ミルクチーズ工場」さんの
パッケージです。
{1B6E3A77-5D3C-473A-B06D-EED501407AA8:01}

まず、ネーミングが単純明快!
ミルク、チーズ。もう美味しそう。
匂ってきます。
文字にも、文字がもつイメージがあります。
北海道ってつけると、売れるのと同じですね。
そして、漢字カタカナ漢字
このバランスも見事です。
フォントづかいも参考になりますね。
そしてこの、牛のロゴ。
可愛い、新しい、に寄り過ぎない、
お茶目だけど素朴な真面目さも感じます。
{119416E1-82D8-4B62-9546-9FBD745A16F8:01}

そして、感動オプションはこちら!

{AA699F74-7408-40FD-B9D2-11514CEF2330:01}
この熨斗紙は、バリエーションがあって、
購入のときに選べるのだそうだすよ。
贈る目的にこたえてくれるし、
デパートで買い物したみたいな気分!

当然、シールもロゴの牛さんです。

{235987A0-5397-481E-8D21-1EAF8A88B58A:01}

このクラフトな感じと、活版ぽい色味の
印刷と、熨斗紙の可憐な色味の印刷が、
不思議とマッチして、ほのかに頬がゆるみます。

すいません、うちの猫が、、汗

で、ここで、ノルディ~~ック!
洒落乙です。
箱が白いところが特にニクい演出です。

{0EF583D6-6426-4647-9905-489C7193C016:01}
引き出しを開けると、まあ!まさかのステンレス包装?w
清潔感感じるなあ。
いや、パッケージからして、
開けてこれって想像つかなかったんだけど、考えてみて。
そう、あの搾りたてのミルク缶をイメージしませんか?

{15896B8D-6BA1-429C-983F-DB9EDBCEDF7F:01}

そして、感動オプション第2弾はここに。

食べ終わると最後に、牛さんからの
サンキュー。
{DE5AA442-B954-4765-B86E-C6E1ACAC613B:01}
っくー!こんなところまでカスタマー心をわしづかみにするなんて!っ
食べ終わったら、はいさいならではなく、
最後の最後まで、楽しんで貰おうという。
きっとデザイナーさんの粋な計らいなのでしょう。
私なんてこうゆうお仕事には、即感動をして、また買いたい!って思ってしまいます(・∀・)
デザインには意味がある。
デザイナーさん、ディレクターさんたちは色んなところに、気を配り、
1つ1つが浮かないように、
デザインを繋いでいくのです。
感覚ではなく、センスだけではなく、
とても気を配りと頭を使います。
こうしてお客様を思う気持ちと、
お客様が、商品を手に取り、
食べ終わるまでを想像することで、
感動や共感、ドラマが生まれるのですね。
紙のすべてが、
自分を伝える手段になりうるのです♪( ´θ`)ノ
東京ミルクチーズ工場
いよいよ明後日!
赤坂にて、オモローなトーキングセミナー開催です!
ギリギリガールズ大歓迎ですよーヾ(@⌒ー⌒@)ノ
★ただいま受付中!
2016-03-15 | Posted in ├ 紙の選び方157 Comments » 

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