フォントのふぉんとーのところ。
こんにちは、スワンです。
我ながら、最低の表題をつけてしまった
ということで、
今日はフォントのお話と、お知らせです。
リーフレットやショップカード、名刺など自作するときに、
フォントをどんな風に決めていますか？
時々、作品はとーっても繊細で可愛らしいのに、
名刺やリーフレットのフォントが
ジュラシックパーク！みたいな人がいて
ほんとのところ残念に思うのは、私だけでしょうか。
例えば、
これを見て、昭和だなーと思ったあなた。
はい、正解です。昭和のものです。
では、そう思った手がかりって、何ですか？
写真、挿絵、表題、
紙の古くさい感じもしかり、
フォントや字間って、パっとイメージつかむのに、
大きな手がかりではないでしょうか。
洋服やメイクに流行があるように、
フォントにも流行があります。
そして、フォントにもクセがあります。
あのときに「ナウかった」ものも、
今みると「過去のもの」と一発でバレてしまいますよね。
フォントには名前がついています。
その名前が手がかりになることもあります。
アマゾネス的な名前がついていたら、（そんなのないかもしれないけど）
それはたとえワタシが可愛い♡と思ったとしても、
一般的にはアマゾンであーああーを彷彿させるものなのです。
奇抜なほど、クセのあるものを選ぶほど、
後に痛いのです。
そのフォント、作品に見合っていますか？
過去に流行ったようなフォントを使っていませんか？
＜スワンからのお知らせ＞
５月から、リーフレット定期講習会、はじめます。
第一回目は、フォントを中心とした内容です。
詳細はまたブログでお知らせします
集まってもらえるかどっきりドキドキ中。
「自分フォントを探そう」過去記事もみてね！＞＞＞
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