フライヤーの文章を見直す。
こんにちは、スワンです。
ある作家さんのフライヤー、
展示会などに置いても、ぜんぜん減らないのだそうです
恥ずかしい、、、ということで、どなたかは明かせませんが、
内容の掲載はオッケーいただきました。ありがとうございます。
そのフライヤーをぱっとみて、思ったことがあります。
作品もよし、お写真も完璧可愛いのに、
コピーは、ざっとこういうもの。
「このまま○○しないと○○になってしまいますよ」
「もう○○しない○○」
「○○できない」
否定文の連発。
ぜんぜん作品（商品）と似合ってないなー、と。
しないでいいの？と不安をあおって、購買につなげる
皆さんご存知、典型的な例です。
そしてこの戦法は、とても使いやすいのです。
これは、ある意味効果があります。
例えば、防災グッズだとかゴキブリ対策だとか、
元々の不安からくる、その解決策の商品ならありだと思います。
しかし、売っているものがとっても夢があって
楽しい、可愛い、便利なものだとしたら、
これは逆効果になります。
要するに、パッと文章を見たときに浮かぶイメージが
可愛くないのです
ということで、この例でいうと、
もう
とか
しない
という否定形を、ポジティブに変換しました。
具体的にいうと、
「もう○○しない○○」
↓
「もっと○○になる、○○！」
この作品（商品）を手に入れたら
こんなに楽しいことが待っているのね！わーい
と、瞬時にポジティブなイメージを持ってもらうと
好感度がアップします。
「このまま○○しないと○○になってしまいますわよ」
という恐怖感のあおりではなく、
↓
「○○すれば、○○になりますよ♪」
または
「○○になるために○○しましょう！」
という安心感です。
単純に言い方を変えただけで、
言っていることは同じなんです。
だからといって、、、
ポジティブオンパレードも、胡散臭さを醸し出すので注意が必要です
そして、時に、否定形を使う事で、
強い意志を表明する効果もありますので、
否定文が悪いというわけでもありません。
「もう涙はみせない！だって女の子だもん」
ね、意志を感じますよねw
ああ、文字ばっかりでつい長くなってしまいました（汗
今回は、好感度のためにも
自分の作品や商品と、そのコピーが見合っているか
今一度、見直してみましょう
というお話でした
ラッくんも、そーぉっと勉強中
スワンへのご相談は、こちらのフォームをお使いくださいませ＞＞＞
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